Our analysis clearly highlights the differences between the leading electric vehicle manufacturers. The results are structured into distinct categories, allowing for a precise comparison:

1. Market Share within total vehicle sales
2. Best Battery performance
3. EV Features
4. Wallbox Portfolio
5. AC Wallbox
6. Energy Services

While market share and battery characteristics can be directly compared, we have developed a scoring system for categories that are more difficult to quantify. This approach enables a well-founded overall assessment of manufacturers.

Points are awarded based on the availability of specific features. Additionally, weighting within each category allows for a quantitative evaluation, providing a comprehensive ranking of individual automotive manufacturers.

Throughout our analysis, we frequently refer to percentiles to provide a clearer picture of where manufacturers stand in comparison to the overall data distribution. These insights are further enhanced through informative visual representations.

Percentile boxes help illustrate results in relation to the entire dataset, allowing for a precise classification of automotive manufacturers.

• The 50th percentile (median) indicates the value at which 50 % of manufacturers fall below or are equal, while the other 50 % are above.
• Similarly, the 30th, 70th, and 90th percentiles can be determined, offering additional reference points.
• The 100th percentile represents the highest value achieved by any manufacturer – the maximum.

The range between the 90th percentile and the maximum is visualised as the 90-100% percentile box. Its width indicates the level of variation among the top 10 %:

• A wide box suggests significant differences in performance within the leading group.
• A narrow box implies that the top manufacturers achieve very similar results.

One example from our analysis illustrates the significant differences in the share of electric vehicles (EVs) within the total sales of various manufacturers in 2022.

• Manufacturers like Tesla and BYD, which exclusively produce electric vehicles, naturally achieve a 100 % EV share.* 
  *To present an authentic picture of the traditional automotive industry, we have deliberately excluded these pure EV pioneers from our representation of sales shares. This ensures a representative and meaningful depiction of the established manufacturers on their path to an electric future.
• For traditional manufacturers still selling internal combustion engine (ICE) vehicles, the range is much broader: One manufacturer recorded just 1 % EV sales, while another achieved up to 19.1 %
• The median share among all examined manufacturers stands at 9.4 %, meaning half of the manufacturers sold 9.4 % or fewer electric vehicles. 

The gap within the top 10 % of conventional manufacturers is notable. The leading brands reach an EV share of at least 15%, yet more than eight out of ten vehicles sold still have combustion engines.

A manufacturer with just 1 % EV sales faces mounting pressure to adapt its strategy to remain competitive and avoid falling behind in an increasingly electrified market.

The electric vehicle market still holds significant growth potential. A median EV sales share of 9.4% highlights that the industry is still in the early stages of its transformation. Given the ambitious EV sales targets set by many manufacturers and the increasing convergence of the energy and automotive industries, now is the time for strategic decisions.

As the transition accelerates, expert guidance is more critical than ever—and that’s where we come in. With our deep industry expertise, we help you develop a future-proof e-mobility strategy tailored to your goals.

Interested in learning more? 

Stay tuned for upcoming insights, or get in touch to drive your e-mobility strategy forward. We’re here to help you navigate the transition and set the right course for success.

In the upcoming publications of our E-Mobility Benchmarking, we will delve deeper into the analysis results of the following categories:
 

Best Battery

How do car manufacturers differ in one of the most crucial aspects of their vehicles – the battery? In this edition, we examine key characteristics such as energy density, storage capacity, and maximum charging power, presenting the results of our benchmarking.

EV Features

The equipment and features of electric vehicles play a decisive role in their market acceptance. In this edition, we take a closer look at essential functionalities, such as smart charging based on self-generation or market price signals, intelligent range management, battery pre-conditioning, and the possibility of bidirectional charging. These features directly impact a vehicle’s attractiveness and success in the market.

Wallbox Portfolio

In the fourth edition, we shift the focus from vehicles to an essential accessory: the private wallbox. We analyze the number of available models, the specific features these wallboxes offer, and how they are integrated into service offerings.

Energy Services

In the fifth and final part of our E-Mobility Benchmarking series, we turn our attention to the energy sector and the additional value creation potential arising from the connection between electric vehicles and wallboxes. In the Energy Services category, we examine topics such as optimizing self-consumption by using EVs as buffer storage, offering dynamic electricity tariffs, and utilizing flexibility marketing, where stored energy in EVs is deployed for grid-supporting purposes – both unidirectional and bidirectional.